Best Practices - Articles

6 Field-Tested Ways to Grow Sales

Deliberate, incremental changes to how you approach selling and your daily routine can bring you more success

By Ryan Dohrn posted on April 10, 2019 | Posted in Best Practices, Dealership Marketing

Deliberate, incremental changes to how you approach selling and your daily routine can bring you more success.

6 Steps to Increase Service Department Profits

Don’t underestimate what good processes, flat rating and efficiency incentives can mean for service department revenues.

By Bob Clements | Posted in Dealer News, Best Practices

Your service department is one of the simplest and most profitable departments to run in your dealership — if you follow a program that defines expectations, supports an efficient workflow and recognizes the extra efforts of your service technicians.

Increasing Sales with an Effective Retail Strategy

Retail design expert Paige Wittman shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

By Lynn Marcinkowski Woolf posted on April 9, 2019 | Posted in Best Practices, Dealership Marketing

Retail design expert Paige Wittman of Miller Wittman Retail Design Group shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

Make Your Showroom Your Competitive Advantage

By Bob Clements posted on April 8, 2019 | Posted in Best Practices, Dealership Marketing

Let’s face the facts. The biggest competitor in a dealer’s market today is another dealer selling the same brand. See how you can stand apart.

See How Your Salaries & Benefits Compare with Other Dealers

The Equipment Dealers Assn.’s bi-annual Compensation and Benefits Report gives you baseline numbers for different positions at ag and OPE dealerships.

By Sierra Wolff posted on April 8, 2019 | Posted in Dealer News, Data & Forecasts, Best Practices

One of the best ways to retain employees is to not only offer them good pay, but good benefits as well. The Equipment Dealers Assn.’s 2018 Compensation & Benefits Report is one tool that can help dealerships see how their compensation programs stack up.

Finding Ways to Cut Costs, Manage Better

Here are suggestions for controlling expenses, increasing service department profitability and making smarter purchases of goods and services.

By Rex A. Collins posted on April 8, 2019 | Posted in Best Practices

Here are suggestions for controlling expenses, increasing service department profitability and making smarter purchases of goods and services.

Marketing Minute

5 Branding Mistakes to Avoid in 2019

By Rachel Hanrahan posted on April 4, 2019 | Posted in Best Practices, Dealership Marketing

Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers.