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How to Make (or Lose) an Easy Sale

January 21, 2013 | Posted in Niche Markets
Source: Inc. Magazine
In today's challenging economy, selling is a difficult job, right? Well, not always. Sometimes prospects signal that they're ready to buy--right now--and if you're not listening carefully, you might easily miss the opportunity.
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How to Sell: Quality, Stocking, Demos Increase Log Splitter Sales

By Leslie Shalabi posted on October 11, 2012 | Posted in Niche Markets
The allure of a cozy fire crackling in the fireplace on a cold, wintery night is part of the rural lifestyle dream. And, for some, the satisfaction of felling the tree and splitting the wood for those fires is part of that vision. For others, burning wood for heat just makes good economic sense, with wood roughly one-third the cost of natural gas, electricity or oil.
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Perspectives on UTVs: Bad Boy Mowers, Bobcat, Kubota, Polaris

UTV manufacturers offer an inside look at what sets their vehicles apart and how they support dealers
By Kim Schmidt and Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Product Innovations, Niche Markets
Rural lifestylers love working and playing on their properties. They are turning to utility terrain vehicles (UTVs) — in record numbers — to help them do both. Retail sales of UTVs in North America reached their highest level in 2011, with more than 280,000 units sold, according to Power Products Marketing. The trend is higher for 2012, with sales expected to climb another 12-15%.
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Kubota: High Dealer Satisfaction and Durable, Reliable RTVs

Interview with Dan Muramoto, Kubota RTV Product Manager
October 11, 2012 | Posted in Product Innovations, Niche Markets
Kubota's heavy-duty, high performance RTV series utility vehicles have a strong reputation for durability, reliability and work. Additionally, our reputation with dealers is consistently among the best in the industry. Our dealer programs helped us earn the highest dealer satisfaction score on the recent North American Equipment Dealers Assn. survey. And, this year, Kubota USA celebrates 40 years.
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Dealer Profile: Rodgers and Sons

Changing with the Times

Rodgers and Sons adapts to new market, maintains service focus.
By Lynn Marcinkowski Woolf posted on July 11, 2012 | Posted in Niche Markets, Rural Lifestyle Market
Clyde Rodgers, founder and co-owner of Rodgers and Sons, says his Cherry Creek, N.Y., dealership had to adapt to survive during its 25-year history. Some adaptations were by choice; some not. However, they've always worked to stay true to who they are: a small, family dealership that is committed to service.
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How to Sell

Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.
By Leslie Shalabi posted on July 11, 2012 | Posted in Niche Markets
Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?
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RhinoAG Production Tour to Mark 90 years

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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