Niche Markets

Perspectives on UTVs: Kubota: High Dealer Satisfaction and Durable, Reliable RTVs

Interview with Dan Muramoto, Kubota RTV Product Manager
Kubota's heavy-duty, high performance RTV series utility vehicles have a strong reputation for durability, reliability and work. Additionally, our reputation with dealers is consistently among the best in the industry. Our dealer programs helped us earn the highest dealer satisfaction score on the recent North American Equipment Dealers Assn. survey. And, this year, Kubota USA celebrates 40 years.
Read More
Dealer Profile: Rodgers and Sons

Changing with the Times

Rodgers and Sons adapts to new market, maintains service focus.
Clyde Rodgers, founder and co-owner of Rodgers and Sons, says his Cherry Creek, N.Y., dealership had to adapt to survive during its 25-year history. Some adaptations were by choice; some not. However, they've always worked to stay true to who they are: a small, family dealership that is committed to service.
Read More

How To Sell: Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.
Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?
Read More
How To Sell: Trailers

Trailers: When a Dealer Can Speak from Experience

Randy Schuchard of Schuchard Westside GMC in Watertown, S.D., started selling trailers back in 1974, though the dealership has been at this location since 1963. Over time, the trailers on the lot have steadily increased in size, according to Schuchard.
Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings