Niche Markets


Market Opportunities: Partnering with Contractors

Increase sales to the growing light construction market by promoting enhanced production and labor savings.
Forecasts are showing the construction recovery is on solid footing. A recent report from the U.S. Department of Commerce shows overall construction spending through the summer was up 9.3% compared with the same timeframe in 2014. Residential construction was up more than 13% this summer compared with last year.
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How to Sell

Stock on Hand Leads to Sprayer Success

It may seem odd to discuss how to sell a product for which the selling season has ended. However, if you want to enter the sprayer business or if you’d like to step up your efforts, the time to start is now by ordering product for the 2016 season. Sprayers sell when weeds grow and most customers won’t wait for an order to be placed when purchasing. They want to take them home and put them to use.
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What Rural Lifestylers Want From You: Finding Opportunities in the Small Farming Trend

Consumer demand is growing for locally produced food and USDA is increasing funding for small and beginning farmers.
Small farms and "micro-farms" are a trend that seems to encompass everything from patio "farming" to the small acreage producer. Here's why you need to pay attention to small farmers in your market who need equipment to grow their crops and their businesses.
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Alternative-Fuel Turf Equipment Now Operating at 8 High-Profile Golf Courses

PERC, Audubon International, and R&R Products partnered with courses last year to test emissions-reducing propane equipment in research and demonstration program
Propane-powered turf equipment is now maintaining the fairways, greens and rough at eight renowned U.S. golf courses originally selected in the fall of 2014 to participate in an inaugural research program with the Propane Education & Research Council.
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How to Sell

Selling Saws Better

Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
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Notable & Quotable

Think More Like Educators

Mike Wiles explores dealership challenges and strategies in his new "Managing the Store" column for Rural Lifestyle Dealer. His column in the spring issue looks at how dealers can survive in the new retail environment.
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