Niche Markets

How To Sell: On the Fence About Fencing?

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
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Ecological Lawn & Tree Care Grows Business with 'Earth Friendly' Approach

Owner John DeFilippi chooses propane and battery-powered equipment to set his landscaping business apart.
John DeFilippi started his Boulder, Colo.-based landscaping business in 2010 with no prior experience in the landscaping industry. He based his business model on the use of quieter, cleaner and non-toxic practices and his Ecological Lawn & Tree Care now has revenues of more than $400,000.
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Demand for Backup Generators is Rising

When your electricity goes out, virtually nothing works. Water still runs from faucets and toilets flush, but furnaces and air conditioners are kaput. Sump pumps stop. If the power failed because of a storm with flooding, your basement may begin taking on water.
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How to Sell

How to Grow Your Off-Season Service Business

Discounts, free pick-up and delivery, and on-farm visits help dealers promote seasonal service packages.
That first warm day in the spring is usually what sets off the spring rush. After that last lawn mowing in the fall, your rural lifestyle customers have stowed their mowers in the shed and shut the door for the winter.
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How to Make (or Lose) an Easy Sale

In today's challenging economy, selling is a difficult job, right? Well, not always. Sometimes prospects signal that they're ready to buy--right now--and if you're not listening carefully, you might easily miss the opportunity.
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How to Sell: Quality, Stocking, Demos Increase Log Splitter Sales

The allure of a cozy fire crackling in the fireplace on a cold, wintery night is part of the rural lifestyle dream. And, for some, the satisfaction of felling the tree and splitting the wood for those fires is part of that vision. For others, burning wood for heat just makes good economic sense, with wood roughly one-third the cost of natural gas, electricity or oil.
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