Niche Markets

How to Sell: Finding Success with Niche Products

Since the beginning of Rural Lifestyle Dealer, dealer-to-dealer advice has helped many enhance selling strategies and increase profits.
The goal of Rural Lifestyle Dealer’s “How to Sell” articles over the years has been to disseminate sales practices to help you sell more. By sharing the wisdom of your peers, we hope to help you increase sales and profits from niche rural lifestyle equipment.
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Market Opportunities: Partnering with Contractors

Increase sales to the growing light construction market by promoting enhanced production and labor savings.
Forecasts are showing the construction recovery is on solid footing. A recent report from the U.S. Department of Commerce shows overall construction spending through the summer was up 9.3% compared with the same timeframe in 2014. Residential construction was up more than 13% this summer compared with last year.
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How to Sell

Stock on Hand Leads to Sprayer Success

It may seem odd to discuss how to sell a product for which the selling season has ended. However, if you want to enter the sprayer business or if you’d like to step up your efforts, the time to start is now by ordering product for the 2016 season. Sprayers sell when weeds grow and most customers won’t wait for an order to be placed when purchasing. They want to take them home and put them to use.
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What Rural Lifestylers Want From You: Finding Opportunities in the Small Farming Trend

Consumer demand is growing for locally produced food and USDA is increasing funding for small and beginning farmers.
Small farms and "micro-farms" are a trend that seems to encompass everything from patio "farming" to the small acreage producer. Here's why you need to pay attention to small farmers in your market who need equipment to grow their crops and their businesses.
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