Rural Lifestyle Market

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What Rural Lifestylers Want From You

Looking for a ‘Helping Hand’

Retiree Daniel Unruh relies on two sets of equipment to maintain his home and recreational properties — and one reliable dealer.
Daniel Unruh and his wife, Patty, live the rural lifestyle, both at their home property outside of Spokane, Wash., and a recreational property in nearby Priest River, Idaho. The retired couple needs equipment to help with maintenance, improvement projects and reduce manual labor. Unruh has worked with several dealers over the years, but Jordan Sales & Service of Post Falls, Idaho, has won him over.
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How to Be a Dealership of the Future

Embrace technology and leverage your own brand to sell to a new kind of customer.
The goal for myself and my organization is to help dealers get a jumpstart on their competitors by outplaying them in their markets. To that end, I challenged my team to share their thoughts on what might lie ahead for dealers based upon advances happening in other industries.
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