Rural Lifestyle Market

Are You Competing with Tractor Supply Co.?

Despite its name, Tractor Supply Co. (TSCO) doesn’t sell much in the way of agricultural equipment. Unless a rural lifestyle equipment dealer is into selling products for livestock and pets, truck hardware and seasonal products like lawn and garden items, gifts and toys, TSCO isn’t directly competing for customers who want to purchase farm machinery.
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What Rural Lifestylers Want From You

Rural Lifestyler Works Around the Clock

Farmers and ranchers with off-farm jobs need equipment that can get big jobs done quickly.
They finish an “in-town” job at 5 p.m., only to start their second job as a farmer as soon as they get home. Your customers with off-farm employment need durable, reliable equipment so they can profitably raise crops and livestock during their limited evening and weekend hours.
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