Rural Lifestyle Market

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What Rural Lifestylers Want From You: Electrifying the Hunt

Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.
Chip Davis farms 3,500 acres of cotton, corn, soybeans, wheat and milo in Mississippi. His working hours may be spent on a tractor or in a combine, but his free time is spent in the woods with his family, hunting deer and turkey or trapping coyotes.
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Dealer Profile

Rainbow Ag: Thriving After Acquisition

Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.
Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”
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