Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Lynn Woolf

Machinery Pete’s 4th Quarter Index: Up Slightly

The index measuring used equipment values for the fourth quarter 2016 was at 6.6, with rural equipment measuring above that level.
Overall, used equipment values trended higher in the fourth quarter, according to the latest Machinery Pete’s Quarterly Used Values Index Report. Rural equipment categories mostly trended steady, but higher than the overall index.
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Berman

Dealers ‘Sound Off:’ Doug Nord and Tim Berman

Two dealers share their thoughts on Big Box competition, service pricing strategies, brand loyalty, new products and more.
What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.
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RLD
Dealer Business Trends & Outlook 2017

Rural Equipment Market Remains Strong

Most rural lifestyle dealers across North America expect solid revenue growth this year, following last year’s strong growth.
Rural equipment dealers forecast another good year for overall and aftermarket sales, according to Rural Lifestyle Dealer’s 2017 Dealer Business Trends & Outlook survey, the magazine’s 9th annual. Despite the economic and social turbulence of an election year, these optimistic forecasts follow a very strong year for growth in 2016. Eighty-four percent of dealers think 2017 will be as good as or better than 2016 for total revenue and more than 90% think aftermarket revenue will also be as good as or better than last year. This compares with last year’s survey in which more than 88% of dealers expected 2016 to be as good as or better than 2015 for total revenue and more than 90% expected aftermarket revenue to be as good as or better than 2015.
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Dealer How-To: Winter Storage, eBay Store

Proven Power is now in its 20th year of offering winter storage and has been selling miscellaneous parts on eBay for several years. Learn their processes for successfully bringing in additional revenue.
Proven Power is now in its 20th year of offering winter storage for lawn and garden equipment, having developed processes over the years to make it efficient and profitable.
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