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How Guy’s Outdoor Motor Sports & Marine Uses Relationship Marketing

By Lynn Marcinkowski Woolf posted on August 28, 2019 | Posted in Best Practices, Dealership Marketing

The dealership recently signed up with Rollick, a relationship-based marketing technology company, to gain more sales. See how it’s working for them.

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Create a High Performance Dealership with Bob Clements: Service Department Volume 1

| Posted in Best Practices, Dealership Marketing

Learn the benefits of creating a service department your customers can trust.

Achieving Peak Performance

The Critical Role Service Writers Play

Service writers keep customers happy and loyal to your dealership between purchases.

By Bob Clements posted on April 21, 2018

Don’t overlook the value a service writer can bring to your shop just because you have a service manager and service techs already on staff. Rural lifestyle customers are fueling growth in dealerships, so now is the time to add a service writer or redefine the position.

Rural Equipment Intelligence

6 Reasons Customers Switch Brands

By Dave Kanicki posted on April 21, 2018 | Posted in Data & Forecasts, Dealership Marketing, Rural Lifestyle Market

Every 3 years since 2011, Ag Equipment Intelligence and Farm Equipment magazine have conducted a poll asking farmers why they would move away from their favorite brand of equipment.

Best Practices with Bob Clements: Management

Managing Relationships Part 1: Handling Angry Customers

By Bob Clements posted on September 25, 2017 | Posted in Best Practices

Mistakes happen, but a good dealer can turn an angry customer into a loyal repeat customer.

Big Picture

Practice These Top 10 Negotiation Skills

By RLD Staff posted on September 1, 2017 | Posted in Best Practices

Source: Chron.com

Effective negotiation is more than just tossing out ideas, hoping the customer will "bite." It's a process, sometimes complex, that brings about an acceptable agreement to both parties.

Best Practices with Bob Clements: Sales

The Sales Process Part 2: Building Customer Rapport and Loyalty

By Bob Clements posted on April 11, 2017 | Posted in Best Practices

You need to market yourself and your products to be a good salesperson. Build excitement for your customers and you’ll earn the sale and their loyalty.

Best Practices with Bob Clements: Sales

The Sales Process Part 1: Selling Yourself and Your Product

By Bob Clements posted on April 10, 2017 | Posted in Best Practices

You need to market yourself and your products to be a good salesperson. Build excitement for your customers and you’ll earn the sale and their loyalty.

The Big Picture

10 Leadership Practices to Stop Today

November 19, 2012 | Posted in Best Practices

Source: Paul Spiegelman, Inc. Magazine

You might not feel it day-to-day, but business management is in a major transition. The old days of command-and-control leadership are fading in favor of what might be better termed a trust-and-track method, in which people are not just told what to do, but why they are doing it. More formally, we're moving from what was called "transactional" leadership to "transformative" leadership. And there's no turning back.

Marketing Ideas

Think of Customer Loyalty as Compound Interest

January 16, 2012 | Posted in Dealership Marketing

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.