Items Tagged with 'customer loyalty'

ARTICLES

Achieving Peak Performance

The Critical Role Service Writers Play

Service writers keep customers happy and loyal to your dealership between purchases.
Don’t overlook the value a service writer can bring to your shop just because you have a service manager and service techs already on staff. Rural lifestyle customers are fueling growth in dealerships, so now is the time to add a service writer or redefine the position.
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The Big Picture

10 Leadership Practices to Stop Today

You might not feel it day-to-day, but business management is in a major transition. The old days of command-and-control leadership are fading in favor of what might be better termed a trust-and-track method, in which people are not just told what to do, but why they are doing it. More formally, we're moving from what was called "transactional" leadership to "transformative" leadership. And there's no turning back.
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Marketing Ideas

Think of Customer Loyalty as Compound Interest

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.
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