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Rural Lifestyle Dealer's Best of the Web: September 20, 2022

September 20, 2022 | Posted in Manufacturer News, Dealer News, Product Innovations, Rural Lifestyle Market, Safety Resources

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.

What Rural Lifestylers Want From You

Get Up to Speed on Issues Facing Landscapers

Limited work visas, restrictions on equipment and sharing the labor pool with the construction industry are all challenges that dealers should watch.

By Diana Dombrowski posted on June 12, 2017 | Posted in Best Practices

Landscapers across the country are facing a variety of challenges, including a lack of experienced workers, made worse by worker visa restrictions; restrictions on noisy equipment; and the ongoing issue of keeping fleets up and running.

Looking Back at 'What Rural Lifestylers Want From You'

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Over the years, we’ve talked to many rural lifestylers about their operations and equipment needs. In this article look back at some of the more memorable takeaways dealers should keep in mind when serving rural customers today.

What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.

What Rural Lifestylers Want From You: Working Together

Mat and JoAnn McCleary of Frog Construction specialize in maintenance and land clearing projects and depend on a fleet of tractors and their dealer.

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Rural Lifestyle Market

Mat and JoAnn McCleary of Whidbey Island, Wash., both worked full-time jobs when they started Frog Construction, a landscape maintenance and construction company, and several other business ventures. Their businesses allow them to do what they like best: work outside, be independent and meet new people.

What Rural Lifestylers Want from You

Rural Lifestyle Equipment to the Rescue

Reliable, user-friendly equipment helps Longmeadow Rescue Ranch maintain 165 acres and care for hundreds of animals.

By Lynn Marcinkowski Woolf posted on July 12, 2013 | Posted in Best Practices, Dealership Marketing

Horses, chickens, ducks, geese, cattle, llamas, goats, sheep, pigs and 165 acres: That's the caretaking and grounds maintenance task for the team at Longmeadow Rescue Ranch in Union, Mo.

What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.

By John Dobberstein posted on July 15, 2010 | Posted in Rural Lifestyle Market

Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”

What Rural Lifestylers Want from You: John and Ginger Ahl

The mature, $1.3 billion-a-year Christmas tree industry can present an opportunity for rural lifestyle equipment dealers willing to understand the segment’s unique needs.

By John Dobberstein posted on October 14, 2009 | Posted in Rural Lifestyle Market

The mature, $1.3 billion-a-year Christmas tree industry can present an opportunity for rural lifestyle equipment dealers willing to understand the segment’s unique needs.

What Rural Lifestylers Want From You: Ken and Doris Bray

This retired couple explains the unique equipment needs of vineyard operators.

By John Dobberstein posted on October 5, 2009 | Posted in Rural Lifestyle Market

This retired couple explains the unique equipment needs of rural lifestyle vineyard operators.

What Rural Lifestylers Want From You: A Tale of Two Customers

This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.

By Mike Lessiter posted on April 5, 2008 | Posted in Rural Lifestyle Market

This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.