I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me.
However, the segment did not see the year-over-year improvement that tractor manufacturers earned in the 2019 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.
The 2019 Equipment Dealers Assn. (EDA)’s Dealer-Manufacturer Relations Survey shows OPE manufacturers again ranking highest of all the manufacturing categories.
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.
YouTube videos are an easy and cost-effective way for you to reach and interact with new customers, driving them to your website or straight to your dealership.
Achieve sustainable rental profits by setting up efficient management, offering the right sales compensation and understanding optimal rental rates and fleet mix.
Achieve sustainable rental profits by setting up efficient management, offering the right sales compensation and understanding optimal rental rates and fleet mix.
Think about this scenario for a moment: You have a customer that calls wanting to know how soon you can service or repair their equipment. How accurately can you answer that question?
However, the segment did not see the year-over-year improvement that tractor manufacturers earned in the 2019 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.
The 2019 Equipment Dealers Assn. (EDA)’s Dealer-Manufacturer Relations Survey shows OPE manufacturers again ranking highest of all the manufacturing categories.
I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me.
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.
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