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Rural Lifestyle Dealer
View Archived Issues
Summer 2019
Volume: 13
Edition: 2
Wickham Tractor: Fueling Another Generation of Growth
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Table of Contents
Table of Contents
Dealers’ Above-Average Rankings for OPE Manufacturers Holding Steady
However, the segment did not see the year-over-year improvement that tractor manufacturers earned in the 2019 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.Read More
Dealer ProfileWickham Tractor: Agricultural Roots, Ruralpolitan Ambitions
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.Read More
Video is the Best Way to Reach New Customers
Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.Read More
Determined to Delegate
Handing off tasks can help your dealership grow, but you must train and equip your staff.Read More
Top 10 Rental Challenges & How to Beat Them
Achieve sustainable rental profits by setting up efficient management, offering the right sales compensation and understanding optimal rental rates and fleet mix.Read MoreSell Like a ProSales Prospecting in 6 Steps
This new column from sales coach Ryan Dohrn will help you implement more professional and successful selling strategiesRead More
Achieving Peak PerformanceLeveraging Your Shop’s Average Completion Time
A simple formula can help you better schedule jobs and deliver a “wow” experience for your customers.Read More -
Featured Articles
Featured Articles
Dealers’ Above-Average Rankings for OPE Manufacturers Holding Steady
However, the segment did not see the year-over-year improvement that tractor manufacturers earned in the 2019 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.Read MoreDealer ProfileWickham Tractor: Agricultural Roots, Ruralpolitan Ambitions
The Wickham family built a lucrative dealership serving Colorado farmers. Now, new market segments and an acquisition are fueling another generation of growth.Read More -
Online Extras
Online Extras
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Must Read Free Eguides
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- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
How We Did It Docuseries: Worksaver (part 1)
Watch part one of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.
Click here to watch Part 2.
Part 3: Coming Soon
Full Docuseries: farm-equipment.com/innovators-docuseries
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.