Dealers have spring sales on their minds as news about product introductions made up 5 of the top 10 most viewed online stories for February. Kubota introduced additional hay tools and new tractor-loader-backhoe models. John Deere also introduced track loaders and skid steers. New Holland introduced a new utility tractor and Bad Boy announced a new ATV.
Management features also captured dealers’ attention, including a Bob Clement’s webinar on performance metrics; an article about employee recruitment and retainment; and changes dealers have made in the last decade.
In the midst of good news, controversy and tragedy also hit the rural lifestyle market. Ariens is addressing issues related to employee rights and Excel Industries is coping with a tragic shooting at its facility. Executives from both companies are demonstrating leadership during crises.
Top 10 Most Viewed Online Stories in February
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