We are pleased to announce that Mr. Tony Marchese has been hired as the new Vice President of Sales and Marketing for Bush Hog Inc. Selma, AL, effective May 5, 2014. Bush Hog is part of the Ag Division of the Alamo Group (ALG), Seguin, TX.

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Excel Industries, Inc. has announced several promotions within the company's senior management team.

Mahindra USA, the number one selling tractor brand in the world based on volume, is providing a Mahindra 7060 Tier IV compliant tractor to Oklahoma State University Institute of Technology (OSUIT) for use in its Heavy Equipment and Vehicle Institute.

Industry veteran, Darren Foster has joined Lessiter Publications Ag Division as a Media Account Executive.

Paula Wilson, the new chair of the Propane Education & Research Council (PERC), outlines her priorities for growing the propane industry in this exclusive interview with Rural Lifestyle Dealer. She says that partnering with original equipment manufacturers (OEMs) on new applications tops PERC's priorities, along with increasing education and marketing efforts to landscape professionals and lifting the current federal restriction on PERC's consumer marketing.

Longtime Timnath, Colo.-based lawnmower manufacturer Walker Manufacturing Co. is updating its corporate brand to reflect a more modern image.

Bad Boy Buggies makes its debut as an exhibitor (booth #5112) at the 2013 Green Industry Expo (GIE), introducing outdoor power equipment dealers to the new Ambush iS off-road utility vehicle and a business-boosting package of support, tools and benefits.

Ervin Equipment, Inc., a leading supplier of new and pre-owned transportation equipment, is now the official dealer of new Talbert Manufacturing trailers in south Texas and Mexico.

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.