Articles Tagged with ''marketing''

Marketing Matters: Marketing Plan Basics

Develop a successful marketing plan one step at a time.

By Lisa Bocklage posted on January 13, 2015 | Posted in Dealership Marketing

Develop a successful marketing plan one step at a time.

Archbold Equipment Co. Names Hetterick CEO

December 29, 2014 | Posted in Dealership Marketing

Archbold Equipment Co. has named Zach Hetterick Chief Executive Officer of the six store Case IH dealership.

Marketing Matters: From Prospect to Long-Term Customer

By Lisa Bocklage posted on November 3, 2014 | Posted in Dealership Marketing

Leverage engagement throughout the customer life cycle.

Toro Renews Partnership with Innovative Equine Marketing

September 16, 2014 | Posted in Rural Lifestyle Market

The Toro Company has renewed its support of the Equine Equipment Savings program, a unique initiative created by Innovative Equine Marketing to support and promote the goals of equine facilities and tracks across North America.

John Deere Announces Changes to 5M Utility Tractors

August 21, 2014 | Posted in Product Innovations

John Deere has made changes to its high- spec 5M model lineup, popular with rural property owners, farmers and ranchers, turf maintenance customers, and governmental agencies.

Ag Marketers Remain Devoted to Print & Events, But Prepping for Digital

July 24, 2014 | Posted in Rural Lifestyle Market

Source: Michale Moran Alterio, The Association of Business Information & Media Companies

A new research study that polled marketers in the agricultural vertical revealed that they continue to spend most of their budget on events and print advertising.

From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

By Lynn Marcinkowski Woolf posted on July 14, 2014 | Posted in Dealership Marketing

Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.

AGCO Names New Vice Presidents

June 16, 2014 | Posted in Best Practices

According to Agri Marketing magazine, AGCO Alistair McLelland has been named vice president, marketing, North America reporting to Bob Crain, senior vice president & general manager, North America.

Dixie Chopper Appoints GM and Expands Staff

June 9, 2014 | Posted in Manufacturer News

On the heels of Dixie Chopper's recent acquisition by Jacobsen, a Textron (NYSE: TXT) Company, the mower manufacturer has appointed a new general manager and added four more employees to its growing sales and marketing divisions. The new key roles are part of Dixie Chopper's ongoing commitment to developing relationships with dealers, partners and customers.

From the Desk of Lynn Woolf

Excel Production Up 20%, New Products Soon to be Unveiled

By Lynn Marcinkowski Woolf posted on June 2, 2014

The past 2 years have meant new product introductions, awards and a new retail marketing strategy for Excel Industries. Rural Lifestyle Dealer was on hand when Excel introduced its Raptor lineup in September 2012 and again when Kansas Gov. Sam Brownback recently recognized the company as exporter of the year.

Videos

Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

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