KIOTI Tractor has named Rick Snyder as the vice president of sales and marketing. With over 30 years of sales experience, Snyder leads the North American sales and marketing efforts for the Daedong-USA, Inc. KIOTI Tractor Division.

John Deere announces the launch of the GreenFleet Loyalty Rewards program to offer benefits to devoted customers. The industry-exclusive program is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.

Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.

Billy Goat Industries is pleased to welcome Carmelo Grenier as Western Regional Sales Manager. In this key role, Carmelo will be responsible for leading Billy Goat's sales efforts across the Western United States for all sales channels.

Dan Roche, marketing manager at Briggs & Stratton Commercial Power on Vanguard engines at GIE+Expo 2012.

VP Racing Fuels, Inc. announced at last week's GIE+EXPO show a plan to shake up the OPE fuel category, starting with its new advanced formula broad spectrum "VP Small Engine Fuel"? According to Steve Burns, VP's CEO and Director of R&D, VP is uniquely positioned to lead the small engine fuel category with a plan that spans all relevant issues including:

Howard Brothers shares why it took the next step in its online strategy and launched its mobile website in August.

Rural Lifestyle Dealer's Alan Stenum caught up with Mark Odell, vice president of marketing for Econoburn, at the 2012 Wisconsin Farm Technology Days to talk about Econoburn's two-stage, high efficiency, low emissions wood gasification boilers.

Rural Lifestyle Dealer's Alan Stenum caught up with Mark Odell, vice president of marketing for Econoburn, at the 2012 Wisconsin Farm Technology Days to talk about Econoburn's two stage high efficiency, low emissions wood gasification boilers.

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.