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Articles Tagged with ''marketing''

Mahindra USA Featured as a Case Study at Dartmouth College

February 15, 2013 | Posted in Dealer News

Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.

Billy Goat Industries Announces New Western Regional Sales Manager

January 2, 2013 | Posted in Manufacturer News

Billy Goat Industries is pleased to welcome Carmelo Grenier as Western Regional Sales Manager. In this key role, Carmelo will be responsible for leading Billy Goat's sales efforts across the Western United States for all sales channels.

Video: Briggs & Stratton's Vehicle Engine Line-Up

November 6, 2012 | Posted in Product Innovations

Dan Roche, marketing manager at Briggs & Stratton Commercial Power on Vanguard engines at GIE+Expo 2012.

VP Announces Plan to Shake Up Small Engine Fuel Category

October 30, 2012 | Posted in Product Innovations

VP Racing Fuels, Inc. announced at last week's GIE+EXPO show a plan to shake up the OPE fuel category, starting with its new advanced formula broad spectrum "VP Small Engine Fuel"? According to Steve Burns, VP's CEO and Director of R&D, VP is uniquely positioned to lead the small engine fuel category with a plan that spans all relevant issues including:

Mobile Marketing Series: Howard Brothers Launches Mobile Website

By Lynn Marcinkowski Woolf posted on September 11, 2012 | Posted in Dealership Marketing

Howard Brothers shares why it took the next step in its online strategy and launched its mobile website in August.

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Econoburn Two Stage High Efficiency, Low Emissions Wood Gasification Boilers

July 27, 2012 | Posted in Product Innovations

Rural Lifestyle Dealer's Alan Stenum caught up with Mark Odell, vice president of marketing for Econoburn, at the 2012 Wisconsin Farm Technology Days to talk about Econoburn's two-stage, high efficiency, low emissions wood gasification boilers.

[Video] Econoburn Two Stage High Efficiency, Low Emissions Wood Gasification Boilers

July 24, 2012 | Posted in Event Coverage

Rural Lifestyle Dealer's Alan Stenum caught up with Mark Odell, vice president of marketing for Econoburn, at the 2012 Wisconsin Farm Technology Days to talk about Econoburn's two stage high efficiency, low emissions wood gasification boilers.

Marketing Ideas

Think of Customer Loyalty as Compound Interest

January 16, 2012 | Posted in Dealership Marketing

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.

Launching Your Social Media Program: 10 Must-Do Steps

By Lynn Marcinkowski Woolf posted on November 28, 2011 | Posted in Dealership Marketing

Social media is changing how we talk to our customers and how our customers talk to --Sara Steever and about us. The tools offer tremendous opportunities for your dealership, are fairly easy to use, and many are even free. In fact, you could begin posting updates on Facebook, sending tweets on Twitter and writing blogs today.

Interview with Mike Hilderbrand, Vice President - Marketing and Organizational Development for Mahindra USA

October 18, 2010 | Posted in Best Practices

Mike Hilderbrand, Vice President - Marketing & Organizational Development for Mahindra USA, discusses what sets Mahindra apart from the competition, what the company looks for in dealers, and how Mahindra became the number one tractor manufacturer in the world.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.