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Articles Tagged with ''marketing''

Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
By Mike Wiles posted on May 20, 2016 | Posted in Best Practices
Your outside display conveys something to everyone who drives into or past your dealership. It sends a message about who you are and what products you believe in and can have a huge impact on what you sell. Those messages can be detrimental to your image or enhance your image. Here are examples of both.
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Marketing Matters: Marketing to Engage

Implement new ways to connect with customers.
By Lisa Bocklage posted on January 25, 2016 | Posted in Dealership Marketing
Marketing communications is all about engagement. Whether it’s social, digital or traditional marketing, your marketing messages should encourage customers to learn about your dealership, to consider your products/services for purchase, or to take action before, during or after the sale.
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Big Picture

Marketing Words that Sell or Repel

Break through the holiday promotional clutter with the right marketing language.
November 30, 2015 | Posted in Best Practices
Breaking through with your dealership’s marketing promotions is tough during the holiday season, as you compete against some of the best marketers in the business, especially those with big staffs and bigger budgets.
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PrairieLand Partners Rallies Community Support

The annual ‘Gator Rally’ event raises money for local charities, builds relationships with area businesses and builds new employee leaders.
By Jaime Elftman posted on November 2, 2015 | Posted in Event Coverage
For the past 3 years, PrairieLand Partners’ Emporia, Kan., location has led hundreds of participants through the scenic Flint Hills riding on Gator utility vehicles as part of a charity fundraiser.
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Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
By Mike Wiles posted on May 20, 2015 | Posted in Best Practices
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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