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Articles Tagged with ''advertising''

The Importance of Advertising & First Impressions

By Tim Brannon posted on February 2, 2024 | Posted in Best Practices

Many decades ago, we sold the old Marliss grain drill. It was a pretty good no-till drill with sellable features and a few that needed some engineering help, as in all products.

From the Field

Sell Me a Mower: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off.

From the Field: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

Dealership Branding & ‘Ridiculous Lawn Mower Moments’

By Lynn Marcinkowski Woolf posted on January 8, 2018 | Posted in Dealership Marketing

The rural equipment market has made the national news again and this story shows why you need to understand and make the most of the branding for the lines you carry.

Q&A

What’s One Thing You're Doing to Make 2018 Better than 2017?

By Rural Lifestyle Dealer Staff posted on December 27, 2017 | Posted in Rural Lifestyle Market

Dealers are taking on a wide range of initiatives including increasing advertising and social media efforts, improving training, building efficiencies and diversifying product lines.

Case IH Names Dealer Spike Approved Partner in Digital Dealer Assistance Program

November 30, 2017 | Posted in Manufacturer News, Dealership Marketing

Dealer Spike's responsive websites provide a seamless experience for Case IH dealership customers on all devices, desktop, tablet, and mobile, and offer a range of marketing and support features.

Big Picture

Trend to Watch: Blockchain

By Rural Lifestyle Dealer Staff posted on October 13, 2017 | Posted in Rural Lifestyle Market

Source: Inc.com

Although Blockchain's impact is more apparent on such industries as financing and healthcare, such a technology will surely touch manufacturing and consumer purchases at some point.

Season-to-Season

Williams Tractor: Drumming Up Winter Business Now

By Mike Wiles posted on September 1, 2017 | Posted in Dealership Marketing

See how Williams Tractor uses promotions and special events to bring in off-season revenue.

Mid-State Equipment Revamps Website With Dealer Spike

July 13, 2017 | Posted in Dealer News

The dealership has seen an increase in "close" rates for leads coming in from its new website.

[Podcast] Jump-start Your Marketing Program

In this episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Dustin Johansen and Lisa Bocklage, of Osborn Barr, to share ideas, tactics and strategies for your dealership.

June 19, 2017 | Posted in Best Practices

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.