As fall rolled around in southern Wisconsin, the grass was still growing following a wet summer. Power Centers of Madison still had selling and servicing mowers top of mind, but the process of getting snow removal equipment into the showroom and displayed outside was also well underway.

Studies show that if you help a customer arrange financing, they are three times more likely to go to your dealership first the next time they’re looking to purchase equipment. They are also 2½ times more likely to buy from you again. If you helped them finance a purchase, there is a 75% chance that they will finance their next purchase with you as well, according to statistics from lender DLL.

Blue River Tractors of Durant, Okla., had its beginnings as a repair shop and the dealership continued its customer-first philosophy when it became a tractor dealership in 2010.