Best Practices

Marketing Matters: Dos and Don'ts at Trade Shows

Planning a trade show is like planning a wedding, only without all the fun dynamics of the in-laws, family and friends. What the two events share, however, is potential, both in rewards and misfortunes. With a little planning, you can greatly improve your chances for rewards at your next trade show. For most weddings, the guests make the day. The same goes for a trade show. Early promotion of your participation to registered attendees or prospects and customers in the area can increase attendance at your exhibit. Once the show starts, your job is to make sure you attract attendees and reward them by providing the attention, product knowledge and service they won't get at any other exhibit. Here are a few basic ways to do that:


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Paladin Attachments Helps Raise $81,500 in Fight Against Breast Cancer

Paladin Attachments, one of the leading attachment and coupler manufacturers for agriculture, landscaping and other industries, made a significant contribution to the American Cancer Society by participating in its Making Strides Against Breast Cancer walk in Akron, Ohio, which raised more than $81,500 for breast cancer research, support and service programs for those facing the disease.
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Communicate: Let's Talk: How to Better Communicate with Your Employees

Are you looking for a Top 10 list for how to better communicate with your dealership team? Stop looking. Experts say communication is much too complex -- and important -- to be simplified into a list. "Everyone wants a checklist. It won't do you any good. Successful communication is a complex integration of thought, process and behavior"? says Bob Gray, president of the California Agricultural Leadership Foundation.
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