The importance of brand image and the rise of experiential retail are two trends in particular that impact dealerships.

In this episode of the Rural Lifestyle Dealer podcast, managing editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.

The triaging process happens after the equipment has been checked into the dealership, the work order has been filled out and, hopefully, signed by the customer, and a red ribbon has been attached to show the equipment has been checked in.

The most successful salespeople take the long view and manage their time more deliberately than other salespeople do.

Dealers could drive themselves nuts finding all the ways our dealership management systems are deficient, or we could leverage the data we can see and supplement those built-in reports with custom reports.

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

At many businesses I visit, I hear about the difficulty in finding and keeping good employees. That’s usually followed by complaining about the next generation of workers — millennials … usually said with a scowl. The reality is that millennials, or people born roughly between 1980 and 1996, will likely make up half of the workforce within the next decade.