Best Practices

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Dealership of the Year 2017 — Multi-Store Recipient

Ewald Kubota — Seguin, Texas

Multi-store Texas dealership focuses on keeping a personal touch with customers and employees as it grows.
Next year, Ewald Kubota will celebrate 70 years in business. And while the dealership has experienced a number of changes and challenges in that time — manufacturer changes, the recession of the 1980s and now growth and expansion — owner John Ewald still manages and approaches the dealership like the family business it is. The dealership began as a single location Ford dealership in Seguin, Texas, and today is a 7-store Kubota dealership with locations throughout south-central Texas and one rental location.
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Dealership of the Year 2017 — Single-Store Recipient

Big Valley Tractor — Stockton, Calif.

Big Valley Tractor earns recognition by dominating its market, achieving strong revenue per employee and its ‘when do you want it delivered?’ attitude.

The Franzia family has a track record of successfully bringing new products to the market. Back in 1976, Louis and Josie Franzia, established a Bobcat dealership before many in the area even knew what a skid steer was. Their son, Don, joined the business the next year and catapulted sales for the next 40 years. Don and his wife, Nancy, saw a similar opportunity — and a much-needed chance at diversification — by taking on the Kubota line and creating Big Valley Tractor in 1998. The decision proved to be the right one for the dealership. Last year, Big Valley Tractor had a record year for sales and achieved 69% market share. This impressive performance and other business practices helped them earn the 2017 Rural Lifestyle Dealer single-store Dealership of the Year.


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From the Field

The Robots are Coming

Robotics are established in manufacturing facilities and are now making their way into our communities and crop fields and your customers’ properties. For instance, the U.S. House of Representatives unanimously approved the “Self-Drive” act to speed the deployment of self-driving cars without human controls and bar states from blocking autonomous vehicles. John Deere recently acquired robotics start-up Blue River Technology, maker of “see-and-spray” robots that affix to tractors.
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