Best Practices

Industry Perspectives

Q&A with Wells Fargo’s Mike Horak

Mike Horak is president of Wells Fargo Commercial Distribution Finance’s outdoor products group and he shares his perspective on the state of the industry and how independent dealers can win over mass retailers.
Rural Lifestyle Dealer recently talked with Mike Horak, head of Wells Fargo Commercial Distribution Finance's outdoor products group, about the state of the industry and advantages that dealers shouldn’t overlook when competing with mass retailers.
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Measuring Up: The Financial Metrics Every Dealer Should Know [Webinar]

Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment, according to data gathered in the United Equipment Dealer's Assn.'s Cost of Doing Business Study. Rex Collins, a Principal of HBK CPAs & Consultants, who consulted on the study, offers insights regarding the financial ratios you should be measuring and the benchmarks you should be striving to achieve. [To view any of our webinar replays, you must be logged in with a free user account.]
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