From the Desk of RLD

Lynn Woolf
From the Desk of Lynn Woolf

Make an “Anti-To-Do List”

Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
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Achieving Peak Performance

Forget New Customers

Focus instead on engaging with your existing ones.
Over the last few months, I have attended and spoken at six national dealer meetings for various manufacturers. I can say without a doubt that the common thread that ran through those meetings was the importance of attracting new customers and working hard to make those customers both excited and satisfied. That means getting them excited about the product they invested in, whether it be a tractor, UTV or lawnmower, and making sure they are satisfied with the experience they had, both the people and the purchasing process.
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Managing the Store

What May be Costing You Future Business

Here’s a simple, no-cost way to build customer loyalty.
A missing link in your sales process may be costing you future business with rural lifestyle customers, and I have YouTube analytics to prove it. It doesn’t cost a penny to provide, and it will set your dealership apart from your competitors.
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Michael Ellis
From the Field

What’s Next?

Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.
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Lynn Woolf
From the Desk of Lynn Woolf

What the New Hampshire ‘Dealer Bill of Rights’ Means to Dealers Nationwide

Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
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