October is National Manufacturing Month, and the Assn. of Equipment Manufacturers (AEM) is making sure it’s a memorable one this year.

While clay shooting isn't considered a spectator sport, every editor knows that finding quality resources often means being in the right place, with the right people, at the right time.

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.