From the Desk of RLD

From The Field: Leading During Crisis

Two rural equipment manufacturers, Ariens and Excel Industries, recently faced crises that put the companies — and their leaders — in the national spotlight. Ariens faced scrutiny for an employer/employee rights issue and Excel faced the tragedy of a mass shooting at its facility by an employee.
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Managing the Store

Gaining Customers Through YouTube

Use videos to teach and you’ll build relationships and develop customer loyalty.
I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.
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Lynn Woolf
From the Desk of Lynn Woolf

Pick Up the Phone

Not being able to reach someone by phone is the top customer service complaint, according to Consumer Reports.
Your dealerships are buzzing again with rural lifestylers coming in, new displays being arranged and open houses being hosted. As you’re attending to all those details, don’t lose track of this basic customer service rule: Pick up the phone.
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