"Years ago, I shared an idea I thought could help equipment dealers profit off 'guys like me.' Disgusted with the attitude of the sole equipment dealer in my suburban Milwaukee town of 41,000, I had little choice but to go to an independent mobile service guy for my trusty Dixon ZTR."
I just finished reading the Cost of Doing Business article in the February 2024 issue of Farm Equipment, and I would like to share a persistent thought as it relates to that subject matter.
Upselling is any activity that increases revenue on a given transaction. With higher margins, and a large inventory investment, your parts counter is the best place to upsell.
In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.
An article last month from the Wall Street Journal covered how electric vehicle startup Fisker would be transitioning from a direct-to-consumer distribution model to signing up 50 dealers this year.
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