Items Tagged with 'Kelly Tractor & Equipment'


Dealership of the Year 2017

Dealership of the Year Program: Growing Stronger

Announcing the 2017 Dealership of the Year Recipients
The Rural Lifestyle Dealer team extends our appreciation to the Dealership of the Year judging panel made up of Dr. W. David Downey, David L. Kahler, Charles R. Glass. Read their thoughts on the caliber of the dealers.
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Online Extras: Winter 2016 Issue

Web-exclusive content for this issue includes:

  • Rural Lifestylers describe their relationship with their equipment dealer and what keeps them going back
  • Dealership Strategy Webinars from Bob Clements
  • Videos from the 2015 Dealership of the Year series with Kelly Tractor & Equipment and PrairieCoast Equipment

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How the Kelly Tractor Dealership Got Started

It wasn’t necessarily easy to open a Ford Tractor dealership in the mid-1980s, but it tended to be pretty informal.
It was 1983 when Sidney Allen, owner of Allen Machinery Co., got crosswise with John Deere construction equipment. Mike Kelly, who was Allen’s service manager at the time, says, “They didn’t want him as a dealer anymore and they bagged and tagged him.”
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Dealership of the Year 2015: Kelly Tractor & Equipment Longview, Texas

Game-changing decisions on equipment lines and advertising helped Kelly Tractor earn Rural Lifestyle Dealer’s top award for single-store dealerships.
“We were likely to have starved to death,” says Mike Kelly, recalling his first year owning a farm equipment dealership. It was 1985, in the midst of the farm crisis. It was a time when more dealers were getting out of the business than were getting into it.
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RLD DOY 2015

Recognizing Excellence: 2015 Dealership of the Year Award Program

Announcing Rural Lifestyle Dealer’s 2015 Dealership of the Year Awards

Two strong dealerships emerged in the 2015 competition and Rural Lifestyle Dealer recognizes two categories of dealerships this year. PrairieCoast Equipment, a John Deere dealership in Alberta and British Columbia, receives the multi-store award and Kelly Tractor & Equipment, a Mahindra and New Holland dealership in Longview, Texas, receives the single-store award.

Kelly Tractor & Equipment PrairieCoast Equipment

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