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The Big Picture

Why Caterpillar Went From Conservative to Buzz-Building Content Marketing

May 19, 2014 | Posted in Manufacturer News
Source: Fast Company
Even if you don't know the difference between a backhoe and a bulldozer, chances are you've heard of Caterpillar. Formed out of the 1925 merger between the C.L. Best Tractor Company and Holt Manufacturing Company, it is one of the most recognizable industrial brands in the world. Until recently, though, you'd excuse the general public from not being able to recall any of the brand's advertising. And why should they? Industrial machines, equipment, and services don't exactly need ad time in prime time.
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Manufacturer Perspectives

Kioti Expects to Double Number of Dealers by 2018

By Lynn Marcinkowski Woolf posted on May 5, 2014 | Posted in Dealer News
Kioti acquired its largest number of new dealers in 2013 since becoming a direct distributor for the North American market and realized a sales growth of more than 10% last year. What's behind the growth and what's ahead for Kioti? Rick Snyder, vice president of sales and marketing for Daedong-USA, Kioti Tractor Division, shares background and a look ahead with Rural Lifestyle Dealer.
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Best Practices

Dealer Invests in Learning to be a Better Business Owner

By Lynn Marcinkowski Woolf posted on April 21, 2014 | Posted in Dealership Marketing
Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.
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The Big Picture

How Much Money Is a Good Leader Really Worth?

April 21, 2014 | Posted in Best Practices
Source: Rob Reuteman, Entrepreneur.com
Gordon Bethune had inherited a mess. When he took the job of CEO of Continental Airlines in 1994, he was making the decision to commandeer a company that was losing nearly $55 million per month. The fifth-largest U.S. airline had way too many planes flying unprofitable routes. Its on-time performance consistently ranked last among the top 10 airlines, costing an average of $6 million per month in added expenses for misconnected bags, hotels, overtime and lost revenue due to canceled flights.
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The Big Picture

Marketing Lessons From a Garage Sale

April 7, 2014 | Posted in Dealership Marketing
Source: Steve McKee, Bloomberg Businessweek
As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed and amused at the lessons I relearned. They're easy to forget these days. Here's a handful:
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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