Recently, a salesperson told me that when she started her career, there were more than a dozen people selling her same product in her small city. Now, nearly 20 years later, her business has grown exponentially, while many of the original and new competitors have faded away. Her explanation: “I was going to be the best.”

Consider “social recruiting” strategies to find talented people that fit your dealership culture.

Check out opportunities to uncover potential customers or new ways to market your dealership to this growing segment.