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David James

[Podcast] Know Your Rights Regarding Employee Complaints on Social Media

In this episode of the Rural Lifestyle Dealer podcast, we talk with David James of the law firm Nilan Johnson Lewis, which is based in Minneapolis, about what you can do if an employee complains about your dealership on social media.
March 10, 2020 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, we talk with David James of the law firm Nilan Johnson Lewis, which is based in Minneapolis, about what you can do if an employee complains about your dealership on social media.
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[Podcast] Overcoming These 5 Fears of Outside Sales Calls

In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming those fears.
February 17, 2020 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.
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[Podcast] 2020 Economic Forecast: Make the Most of the Impending Recession & Upturn

This episode of the Rural Lifestyle Dealer podcast features a conversation I had in late December with Alex Chausovsky of ITR Economics. We take a look at what to expect from the economy in 2020 and beyond. We’re facing a slight downturn in the first half of the year, he says, followed by an upturn in the second half of the year.
By Lynn Marcinkowski Woolf posted on January 21, 2020 | Posted in Best Practices
This episode of the Rural Lifestyle Dealer podcast features a conversation I had in late December with Alex Chausovsky of ITR Economics. We take a look at what to expect from the economy in 2020 and beyond. We’re facing a slight downturn in the first half of the year, he says, followed by an upturn in the second half of the year.
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[Podcast] 5 Questions to Answer Before Adding a Second Location

In this episode of the Rural Lifestyle Dealer podcast, we're joined by Bob Clements of Bob Clements Intl., who will help you evaluate whether or not your dealership is ready and able to open a second location, without putting your first location at risk.
December 16, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, we're joined by Bob Clements of Bob Clements Intl., who will help you evaluate whether or not your dealership is ready and able to open a second location, without putting your first location at risk.
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[Podcast] Our Dealer Story: BTI Celebrates 75 Years

In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.
November 18, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.
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[Podcast] Earn More Profits from Parts

In this episode of the Rural Lifestyle Dealer podcast we're joined by Dan Weingartz, owner of Weingartz, about parts management and how to increase profits from parts. Weingartz is a 6-store dealership based in Michigan.
October 14, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast we're joined by Dan Weingartz, owner of Weingartz, about parts management and how to increase profits from parts. Weingartz is a 6-store dealership based in Michigan.
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[Podcast] The ‘Who, What & Where’ of Hiring Service Technicians

Sara Hey of Bob Clements Intl. breaks down the “who, what and where” of hiring service technicians. The “who” refers to the kind of position you should be hiring for; the “what” is determining what to pay your new service tech; and the “where” is all about new places to uncover solid applicants.
September 16, 2019 | Posted in Best Practices
Sara Hey of Bob Clements Intl. breaks down the “who, what and where” of hiring service technicians. The “who” refers to the kind of position you should be hiring for; the “what” is determining what to pay your new service tech; and the “where” is all about new places to uncover solid applicants.
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[Podcast] Mobile Apps & More: See How ‘Social’ Selling Works

Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging.
August 19, 2019 | Posted in Best Practices, Dealership Marketing
Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging.
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[Podcast] How Pattison Agriculture Developed its Safety Program & Safety Culture

Pattison Agriculture is one dealership that is fully committed to safety, signing a “Mission: Zero” charter. The charter is an initiative of WorkSafe Saskatchewan. Learn about the elements of the program and its measurable impact on the business.
July 15, 2019 | Posted in Rural Lifestyle Market, Safety Resources
Pattison Agriculture is one dealership that is fully committed to safety, signing a “Mission: Zero” charter. The charter is an initiative of WorkSafe Saskatchewan. Learn about the elements of the program and its measurable impact on the business.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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