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Rural Lifestyle Dealer Podcast
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[Podcast] See How Ag-Bag Forage Solutions Builds Business with Digital Marketing

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.
September 18, 2018 | Posted in Data & Forecasts, Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.
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[Podcast] The UTV Buying Experience: Which Dealerships Do it Better & Why

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.
August 20, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.
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[Podcast] What Smart Technology for Financing is & Why Dealers Need it

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeff Boots and Roderick Wilkins of Capgemini who explain that artificial intelligence, block chain and smart contracts are three kinds of technology improving processes and outcomes in other industries.
July 16, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeff Boots and Roderick Wilkins of Capgemini who explain that artificial intelligence, blockchain and smart contracts are three kinds of technology improving processes and outcomes in other industries.
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[Podcast] How Dealers Can Compete in Today's Digital World

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Dave Groves of Equipment Dealer Marketing, who addresses the topics of a dealer's website and online presence.
June 18, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Dave Groves of Equipment Dealer Marketing, who addresses the topics of a dealer's website and online presence.
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[Podcast] ‘Great Ideas’ Series: Proven Power Recruits Veterans for Service Team

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Andy Flint, service manager of Wisconsin-based dealership, Proven Power, for our new “Great Ideas” series.
May 14, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Andy Flint, service manager of the Wisconsin-based dealership, Proven Power, for our new “Great Ideas” series.
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[Podcast] Dealing with Conflicting Personalities & Difficult Situations

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Sara Hey, VP of Operations and Development at Bob Clements International, who explained what contributes to conflicts and what you can do about it.
April 13, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Sara Hey, VP of Operations and Development at Bob Clements International, who explained what contributes to conflicts and what you can do about it.
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How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Layton and Nick Jensen

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.
March 28, 2018 | Posted in Best Practices, Rural Lifestyle Market
In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.
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How We Did It Podcast
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Glenn and Janea Danuser

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Mike Lessiter sits down for a conversation with the next generation brother-sister team of Glenn and Janea Danuser.
By Mike Lessiter posted on March 20, 2018 | Posted in Dealer News, Best Practices
In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Mike Lessiter sits down for a conversation with the next generation brother-sister team of Glenn and Janea Danuser. Lessiter is president of Lessiter Media, which publishes Rural Lifestyle Dealer.
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[Podcast] 4 Traits of Today’s Successful Salespeople

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store series." Mike will share the traits commonly found in successful sales people.
March 9, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store" series. Mike shares the traits commonly found in successful salespeople.
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[Podcast] UTVs & Massive Missed Opportunities

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Steve Shankin, president of ViaLink and Seizmik. Shankin will discuss what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories.
February 19, 2018 | Posted in Data & Forecasts, Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Steve Shankin, president of ViaLink and Seizmik. Shankin will discuss what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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