Over the past 5 years there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment (OPE). They’ve witnessed a swing in annual revenues of 31% on average between 2012-16 ($3.32 million vs. $4.34 million). But this wasn’t the worst of it. Between 2013-15 alone, total revenues, on average, fluctuated by more than half ($2.85 million vs. $4.34 million).

Now that we’ve had some time to recover from the contentious 2016 election, it’s a good time to view the campaigns in terms of a case study in what to do — and not to do — if you want to win people over to your side.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Mike Wiles, of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.

Productivity is a team sport. If your own work habits clash with your co-workers, you’re all going down together.

You need to market yourself and your products to be a good salesperson. Build excitement for your customers and you’ll earn the sale and their loyalty.