Best Practices

Joplin: The Day After an F6

Mondays can be tough on anybody. But when Eric Roach showed up for work at S&H Farm Supply in Joplin, Mo., on the morning of May 23, he did so under conditions few dealership general managers have ever seen. Less than 2 miles to the north, huge sections of the city where he’s lived all his life were totally destroyed, scattered across the land as if it was tossed out of a blender.
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Marketing Matters: Climate Change

Build sales by reacting to shifts in weather and embracing demographic changes and new consumer purchasing trends.
The spring of 2011 reminds us that equipment dealers must be more nimble than ever to serve their customers in an increasingly volatile climate, be it business, weather or consumer spending trends. As a result, equipment dealers face both the daunting task of serving distressed neighbors and the opportunity to build credibility, awareness and business by strategically reaching out to existing and potential customers in tough times. Do it right, and you establish your dealership as a partner.
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EPA Approves E15 Fuel Label

The government has settled on a label for gas stations selling a blend of gasoline and ethanol called E15, which contains more ethanol -- grain alcohol -- than the E10 blend that's replaced pure gasoline at most stations.
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