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A Contemporary Viewpoint on Aftermarket Absorption Rate
40 years in the business – and significant store expansions – refines dealer exec’s view of parts & service’s role during downturns
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Best Practices
The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?
With a cloudier outlook for ag equipment wholegoods sales, Mike Lessiter seeks dealer and major-line opinions — and their responses may surprise you.
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To The Point
Are You Mentoring? Or Managing?
Week spent at a conference in Kansas City spurs an examination of the nuanced terminology.
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Top Articles
- Rural Lifestyle Dealer's Best of the Web: October 13, 2026
- How We Use AI Without Losing Our Brand Voice
- The Importance of Storytelling in Digital Marketing
- 2026 Ferris Dealer Summit Highlights New Products and Dealer Collaboration
- Stanley Black & Decker and NAEDA Launch Industry-First Dealer Excellence Initiative
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Rural Lifestyle Dealer
Rural Lifestyle Dealer of the Year
Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion
From Garage Repairs to Regional Growth: How M&H Equipment Built Its Business
Must Read Free Eguides
Download these helpful knowledge building tools
- Full Suspension: A Competitive Advantage Dealers Can Sell
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
Videos
Ferris Introduces 10-Year Suspension Warranty
Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.
Top Directory Listings
PSA Laboratory Furniture
PSA Laboratory Furniture is your trusted laboratory furniture supplier in the United States. Our range includes durable laboratory cabinets, fume hoods, and stainless countertops that meet any lab environment’s specific needs. With our custom laboratory furniture and specialized lab equipment, we...
Next Point Bearing
Next Point Bearing is a nationwide bearing distributor known for quality, reliability, and fast service. We offer a wide range of precision bearings, including the 6200 bearing, and support OEMs, distributors, and industrial teams across the U.S. As a trusted ball bearings and linear motion...
Curtis Industries LLC
Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.