Dealers could drive themselves nuts finding all the ways our dealership management systems are deficient, or we could leverage the data we can see and supplement those built-in reports with custom reports.

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

At many businesses I visit, I hear about the difficulty in finding and keeping good employees. That’s usually followed by complaining about the next generation of workers — millennials … usually said with a scowl. The reality is that millennials, or people born roughly between 1980 and 1996, will likely make up half of the workforce within the next decade.

The Equipment Dealers Assn. is kicking off its 2019 webinar series with a free webinar for dealers presented by Team SI. They are starting off the year by getting back to basics — websites.

Remember, like most things in business, it takes 2-3 years to get any program up and running and this includes creating an on-going customer demand for winter services.

Trying to sustain your drive through a task, a project or even a career can sometimes feel like pulling yourself out of a swamp by your own hair.

According to the U.S. Bureau of Labor Statistics, the new generation of workers holds an average of 11.7 jobs with 27% of people changing jobs every year.