Successful salespeople partner with customers and with those inside the dealership.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson, the dealership’s IT manager and digital marketing specialist, uses Google analytics to understand how customers are searching and then adjusts information on their website and social media sites.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Patrick Richardson is the dealership’s IT manager and digital marketing specialist. Richardson shares how they integrate various online and social media tools and how they set and adjust their digital marketing budget.

The retail world abounds with catch-phrases, habits, and commonly copied templates: “Say it with a smile.” “Never say no.” But do these and other long-held tips about how to speak to customers really work?

Catch up on what you might have missed with this round-up of trending stories.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, writes and stars in his own TV commercials. He says this personal approach helps customers get to know him.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, talks about adding Patrick Richardson to the team as IT manager and digital marketing specialist. Richardson says his goal is to use technology to serve customers better.

You can hear directly from the dealers who achieved the honor of Rural Lifestyle Dealer Dealership of the Year in a video series exclusively sponsored by Basic Software Systems.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, and his son Parker, inventory manager and parts fulfillment specialist, talk about the family's reputation and their commitment to their customers.

Sherwood Tractor of Rose Bud, Ark., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. Bart Sherwood, owner, talks about bringing his two sons Stephen and Parker into the business.