Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares how they are achieving good margins from powersports accessories, tractor attachments and outdoor power equipment.

Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, handles most of the marketing for the dealership. He focuses on digital advertising, but has also found success with placing ads during talk radio programs.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares about the dealership’s culture of respect for each other and for customers.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about dividing responsibilities, cross training and certifications. Jason Baker is service manager.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about margins the dealership is achieving in the parts department and their goal for turning parts inventory.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, comments on his management style and how they set and achieve goals. He also comments on employee benefits and hiring practices.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares how he maintains his focus on overall management and administration.

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about the dealership’s product lineup and recent facility improvements.