Please take our 1-question poll about changes in your equipment lineup.

I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.

I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.

Long before technology was available to detect lethal gases in coal mines, miners carried canaries into the mines with them to act as an early warning system. If the canary died, it meant the gas levels had risen to where the miners’ lives were in danger and it was time to evacuate. While we don’t actually use canaries in our dealerships to alert us of potential issues, we do have three simple numbers that warn us of impending doom.

Two rural equipment manufacturers, Ariens and Excel Industries, recently faced crises that put the companies — and their leaders — in the national spotlight. Ariens faced scrutiny for an employer/employee rights issue and Excel faced the tragedy of a mass shooting at its facility by an employee.