Dealership Marketing

Dealers Sound Off

Be More ‘Professional’ than Big Boxes

How has your dealership recently been affected by Big Box competition and what changes have you made to stay competitive?
American Equipment, Farmington, N.Y., promotes their professional service and sales departments as a way to win over Big Box competition.
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Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
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Season-to-Season: Expanding the Business

Expanding to Trailer Sales

Ed Prochaska, co-owner of Prairie Power Center, grew tired of mowing his extra acre of land. He had purchased the land to combat the quickly expanding commercial development area just off Highway 151 in Sun Prairie, Wis.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
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