New website is MachineryPete.com. Kevin Doyle is named CEO and Bill Weber is new vice president of sales.

Content marketing is an effective way to serve your customers, build relationships — and establish yourself as an expert. Here is some timely information from Stihl that you may want to share on your website, in a newsletter or in your stores.

“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.