Most dealers need to be doing more educating and less selling. In this webinar event, which took place on June 23, Mike Wiles leaned on his 20+ years in the retail and wholesale equipment business to offer insight on that point of view.

Kenn-Feld Group, a 9-store John Deere dealership in Ohio, recently launched its new dealership brand with the help of a redesigned website. The goal: Create a common identity that could associate the dealership with strong customer service and product support.

There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.

The first event in our webinar series looks at exactly how dealers plan to grow their businesses. Managing Editor Lynn Woolf shares data and insights from dealers who responded to our 2015 Dealer Business Trends & Outlook survey. This event gives an insider’s view of the industry’s most comprehensive look at the growing rural equipment market.