You spend money on advertising, but that doesn’t mean you necessarily have a marketing budget. And, if you don’t, you’re not alone among other small businesses, according to Steve McKee of Bloomberg.

If part of selling is about solving people’s problems, how do you sell when someone doesn’t have a problem with the products or services they’re using? According to a BizJournals.com story by sales consultant Lee Salz, 90% of customers say they are happy with their current supplier when first contacted by a salesperson.