Dealership Marketing

Lynn Woolf
From the Desk of Lynn Woolf

Half of You Know Something the Rest Don't

This is the ninth year that Rural Lifestyle Dealer has compiled and shared the most comprehensive look at equipment trends in the rural lifestyle market. We summarized the findings from our 2015 Business Trends & Outlook Report in our winter issue — sharing that nearly 84% of the responding dealers expect revenues to be as good as or better than last year.
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Challenges Still Ahead for Global Tractor Sales

The number of new tractor sales is estimated to be 2.1 million units for the year 2014. The world market trend was a slight decline, but with high regional variation.
The number of new tractor sales is estimated to be 2.1 million units for the year 2014. The world market trend was a slight decline, but with high regional variation.
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