Sales managers have a difficult relationship with luck. They love it when it's helping their teams, but they know how unreliable it is. They've seen it occasionally give a lift to morale, but they're probably familiar with studies showing that attributing success or failure to random outside factors drains salespeople’s willingness to try new strategies.

The talk among dealerships this time of year is being prepared for the spring rush — assembling mowers, arranging indoor and outdoor displays, hiring staff, catching up on repairs and hosting open houses. The assumption is that because the calendar has flipped to April that customers are headed in to buy.

Sam Zimmerer, dealer principal at Zimmerer Kubota in Fort Worth, Texas, discusses what's necessary to run a top-notch rental program at his dealerships.

Sam Zimmerer, dealer principal at Zimmerer Kubota in Fort Worth, Texas, discusses the level of hard work and effort required of employees to ensure the network's 5 locations are all Kubota Certified Dealerships.

Sam Zimmerer, dealer principal at Zimmerer Kubota in Fort Worth, Texas, discusses the value of cooperative purchasing in terms of equipment sales, and why the business assigned a salesperson full-time to handle this business.

Fifteen seconds. According to statistics, that's how long you will spend on this page. I've read that piece of information so many times it almost makes me sick. I know for a fact that successful websites like mine will engage readers for far longer. I have the statistics to prove it.

Zimmerer Kubota in Gainesville, Texas, named Diana Mead as a winner in the Kubota-Texas A&M Aggies football sweepstakes.

National Salesperson Day is the first Friday in March. To honor hard-working sales reps everywhere, Brainshark, Inc., a company delivering content-driven sales enablement solutions that close more deals, has gathered tips from top-performing reps on best practices that can help raise the bar for sales performance and turn “B” and “C” reps into “A” players.