The Equipment Dealers Foundation, the charitable arm of the Equipment Dealers Assn., announces its newest workforce development initiative, an educational marketing campaign to increase awareness and change perceptions of careers in the equipment industry.
Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages.
This free eGuide will look at the specific steps used to check equipment in, the proper way to improve the work flow in the shop, and how to keep customers informed of the repair.
The key to sales success is to increase the number of meetings you are granted by prospective clients. Developing an effective prospecting process to earn those meetings can be the difference between life and death in your sales career.
Derek Alexander, rural equipment salesperson for Wright Implement, Owensboro, Ky., has found a mix of automated and personal contact sales strategies to let him be available to his customers 24x7.
Rural Lifestyle Dealer's Dealer Business Trends & Outlook survey asked dealers to share their top opportunities for 2020. The answers spanned a wide range of topics, which shows that dealers are improving their businesses from all angles.
In July 2018, Josh and Mandy Witt purchased a John Deere dealership in Marshfield, Wis., Power Pac Equipment & Motorsports. The dealership already had a large showroom, but the Witts knew some work was needed to bring it more up to date. Additionally, they had big plans to grow the business.
Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.
As we begin Q1, I thought it’d be good to revisit five simple, yet effective, things you and your team can do to stay on track with your 2020 marketing plans throughout the year. At the core of each is communication.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.