As we begin Q1, I thought it’d be good to revisit five simple, yet effective, things you and your team can do to stay on track with your 2020 marketing plans throughout the year. At the core of each is communication.

Social media can be a powerful business tool, but at its core, social media isn’t about sales, marketing or even communications messages. It’s about people and creating meaningful connections.

By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.

RLD’s 2-part Marketing Matters series with industry marketing veteran Cleo Franklin continues with a doable approach for developing a marketing plan, for dealerships of any size. Franklin also looks at how to set a budget so that your plan actually brings results.

This 2-part Marketing Matters series with industry marketing veteran Cleo Franklin kicks off with a simple way to improve your marketing by asking customers 3 simple questions and then tracking that data.

Catch up on what you might have missed with this round-up of trending stories.