Dealership Marketing

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Dealer Profile

Calculated Risk & Generational Leadership Define More Farm Stores

A 5-store, 4th generation Indiana rural lifestyle dealer combines leadership & legacy for growth in a challenging OPE market
An ag tractor dealer started by Homer More in 1913 is still running strong, led by the 4th generation leader of the family. At the helm today is Andy More, president, Homer’s great grandson.
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Why Measuring Social Media Metrics Matter

Lessiter Media Content Marketing Specialist offers valuable insight into why measuring social media metrics matters and what data is most important for equipment dealers in this Marketing Minute.
While evaluating social media performance data is a great practice in general, it’s important to ensure that the metrics you’re analyzing actually correlate with your specific goal.
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