From the Desk of RLD

Lynn Woolf
From the Desk of Lynn Woolf

Polaris's New Take on Big Box Doesn't Leave Out Dealers

Polaris recently announced its promotional partnership for its power sports division with Costco Auto Program (CAP) -- a new take on the large retailer strategy. Costco will not sell, only display, a select group of products and then direct interested members to the closest dealer who has signed up with the program.
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Lynn Woolf
From the Desk of Lynn Woolf

'Better Prices at Big Box Stores A Myth'

That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.
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Lynn Woolf
From the Desk of Lynn Woolf

The Right Way to Apologize

Mistakes in business are unavoidable. At times, your dealership may under deliver, overpromise, recommend the wrong kind of equipment or, for whatever reason, be less professional than you would like. Combine that with situations out of your control, such as delayed parts delivery or manufacturer errors, and there is the constant potential to make mistakes. Then what?
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Lynn Woolf
From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.
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Lynn Woolf
From the Desk of Lynn Woolf

Why You Should Care About Ag Policy

When it comes to technology, there's a group of consumers referred to as "early adopters." This group is tuned into what's happening with their favorite technology and they are willing to test it and invest in it before it hits the mainstream.
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