From the Desk of RLD

From the Desk of Lynn Woolf

Rural Trend to Watch: Megaregions

Urban sprawl has been influencing rural life for decades. In fact, that sprawl has brought new customers into your dealership and contributed to the rural lifestyle and large property owner segment. Now, policy makers, land developers, planning officials and others are watching another urban/rural development trend: Megaregions. By 2050, there are expected to be 11 megaregions across the U.S.
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From the Desk of Lynn Woolf

Last Impressions Matter, Too

It takes just seconds to make the right first impression and let's say you nail it. Your customers feel welcome and your dealership lot, showroom and team are firing on all cylinders. The problem is that only takes you as far as the first 5 seconds in the sales process. What about the last 5 seconds of interacting with a customer, that last impression, and everything in between?
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From the Desk of Lynn Woolf: Marketing 101: Keep It Simple

This equipment lineup on a busy state highway caught my attention. I had to admire the seller’s marketing tactics. For instance, he offered a variety of equipment, from ditch culverts to balers to trailers to boats. The posted prices, from $20 to $2,500, encouraged those driving by to take a closer look. Who doesn’t have $20 in their wallet? And his location at the main intersection of a small town offers potential customers a good place to stop.
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From the Desk of Lynn Woolf

Make Safety Part of the Sale

If I said this column was about safety would you click away? Well, it is about safety, one of those "I've heard it before"? topics. But, it's also about sales and reputation, so stay with me.
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