From the Desk of RLD

Lynn Woolf
From the Desk of Lynn Woolf

Excel Production Up 20%, New Products Soon to be Unveiled

The past 2 years have meant new product introductions, awards and a new retail marketing strategy for Excel Industries. Rural Lifestyle Dealer was on hand when Excel introduced its Raptor lineup in September 2012 and again when Kansas Gov. Sam Brownback recently recognized the company as exporter of the year.
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Lynn Woolf
From the Desk of Lynn Woolf

It's Now or Never

The spring selling season brings excitement back into the dealership. The optimism your customers feel about working on their properties rejuvenates your sales team and those quotas seem much more obtainable. However, your sales team, no matter how good they are, can't carry a dealership.
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Lynn Woolf
From the Desk of Lynn Woolf

Small Ag Gets Boost from USDA

U.S. Department of Agriculture Secretary Tom Vilsack recently described small to mid-sized farmers, including those selling direct to consumers, as the fastest growing segment of agriculture. That’s good news for rural lifestyle dealers. What’s even better news is that USDA has announced millions of dollars in new or enhanced programs to help these farmers grow.
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Lynn Woolf
From the Desk of Lynn Woolf

Hustler Addresses Dealers' Big Box Concerns

Rural lifestyle equipment manufacturers selling in big box stores is not a new marketing strategy. However, that doesn't lessen the blow when it's one of your manufacturers entering the large retailer arena for the first time -- as Hustler has done recently with its Raptor zero-turn mower.
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Lynn Woolf
From the Desk of Lynn Woolf

Dealer Survey: Large and Small Dealerships Optimistic

One of the best parts of covering the equipment industry is talking with dealers. With every issue, I become more impressed with the work ethic of the dealers I talk with and their honesty about their manufacturers, new equipment, their customers as well as the job we’re doing.
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Lynn Woolf
From the Desk of Lynn Woolf

Crowdfunding: New Financing Source for Small Ag?

Small ag equipment doesn't necessarily mean small prices for rural lifestylers who are buying a tractor for the first time. So, financing is as much a part of the sale as horsepower or features. In fact, in our 2014 Dealer Business Trends & Outlook survey, 60% of dealers say customers seek financing options from them more than half of the time.
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Lynn Woolf
From the Desk of Lynn Woolf

'Under-Delivering' at the Service Counter

The service counter is a challenging place to work and I know your customers don't expect perfection on every visit. However, I recently had an experience where so many things went wrong that I just had to share -- so that it doesn't replicate at your service counter.
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