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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Best Practices
The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
By Mike Wiles posted on May 20, 2015 | Posted in Best Practices
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

By Lynn Marcinkowski Woolf posted on May 18, 2015 | Posted in Best Practices
What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Lynn Woolf
From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

By Lynn Marcinkowski Woolf posted on May 4, 2015 | Posted in Dealership Marketing
There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
By Mike Wiles posted on April 27, 2015 | Posted in Best Practices
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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From the Desk of Lynn Woolf

What If There Isn't a Spring Rush?

By Lynn Marcinkowski Woolf posted on April 20, 2015 | Posted in Dealership Marketing
The talk among dealerships this time of year is being prepared for the spring rush — assembling mowers, arranging indoor and outdoor displays, hiring staff, catching up on repairs and hosting open houses. The assumption is that because the calendar has flipped to April that customers are headed in to buy.
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Lynn Woolf
From the Desk of Lynn Woolf

Half of You Know Something the Rest Don't

By Lynn Marcinkowski Woolf posted on March 3, 2015 | Posted in Dealership Marketing
This is the ninth year that Rural Lifestyle Dealer has compiled and shared the most comprehensive look at equipment trends in the rural lifestyle market. We summarized the findings from our 2015 Business Trends & Outlook Report in our winter issue — sharing that nearly 84% of the responding dealers expect revenues to be as good as or better than last year.
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RhinoAG Production Tour to Mark 90 years

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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