Managing the Store
Add strategies to adapt to the new way customers shop and buy.
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”Read More