From the Desk of RLD

Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Lynn Woolf
From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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Lynn Woolf
From the Desk of Lynn Woolf

What If There Isn't a Spring Rush?

The talk among dealerships this time of year is being prepared for the spring rush — assembling mowers, arranging indoor and outdoor displays, hiring staff, catching up on repairs and hosting open houses. The assumption is that because the calendar has flipped to April that customers are headed in to buy.
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Lynn Woolf
From the Desk of Lynn Woolf

Half of You Know Something the Rest Don't

This is the ninth year that Rural Lifestyle Dealer has compiled and shared the most comprehensive look at equipment trends in the rural lifestyle market. We summarized the findings from our 2015 Business Trends & Outlook Report in our winter issue — sharing that nearly 84% of the responding dealers expect revenues to be as good as or better than last year.
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