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From The Field: Leading During Crisis

April 26, 2016
Two rural equipment manufacturers, Ariens and Excel Industries, recently faced crises that put the companies — and their leaders — in the national spotlight. Ariens faced scrutiny for an employer/employee rights issue and Excel faced the tragedy of a mass shooting at its facility by an employee.
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Managing the Store

Gaining Customers Through YouTube

Use videos to teach and you’ll build relationships and develop customer loyalty.
By Mike Wiles posted on April 23, 2016 | Posted in Dealership Marketing
I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.
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Lynn Woolf
From the Desk of Lynn Woolf

Pick Up the Phone

Not being able to reach someone by phone is the top customer service complaint, according to Consumer Reports.
By Lynn Marcinkowski Woolf posted on April 4, 2016 | Posted in Dealership Marketing
Your dealerships are buzzing again with rural lifestylers coming in, new displays being arranged and open houses being hosted. As you’re attending to all those details, don’t lose track of this basic customer service rule: Pick up the phone.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Top Directory Listings
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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