From the Desk of RLD

Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Lynn Woolf

Capture Contact Info Right Now

Rural lifestylers are filling up your showrooms and keeping your phone lines lit up. Take advantage of this interest by capturing all the contact information you can for those slower times ahead.
Rural lifestylers are filling up your showrooms and keeping your phone lines lit up. Take advantage of this interest by capturing all the contact information you can for those slower times ahead.
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Lynn Woolf

Tune in to ‘Measuring Up: Dealers Share Performance Data’

RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.’s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.
RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.'s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.
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Achieving Peak Performance

The Value of a ‘Touch’

Determine goals through measuring sales activity.
Now that we are moving deeper into the selling season, it’s a great time to rethink your sales strategy and commit to firm sales goals for your dealership and each individual salesperson.
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